SAN FRANCISCO, 13TH FEBRUARY 2023 – Live from sunny California, Malaysian singer-songwriter, Heerraa won “Best Female Solo Artist” at the 6th Annual California Music Video Awards held in San Francisco. The Southeast Asian singer received overwhelming support from her adorning local and worldwide fans for this fan-voted award.
Heerraa’s red carpet debut meant the singer made the 20-hour trip for her first visit to the West Coast, to attend the in-person awards in San Francisco. Overjoyed with the news about her win, Heerraa credits her team back home and her fans for accomplishing this milestone.
“Thank you so much to the California Music Video Awards for this honor. I am all the way from Malaysia and am so honored that my song, ‘Attention Island’, has received this award. I am sure everyone in this room understands that it is a cumulative effort between people in the crew, the production studio and the artist to make one music video or a song successful,” said the 23-year-old when accepting her award onstage.
An award-winning pop songwriter and vocalist, ‘Attention Island’ is Heerraa’s first R&B single; a culmination of efforts from homegrown talents at ET Boost Studio (the team behind the captivating visuals of the official music video) and MAP Music (the team arranged and recorded Heerraa’s heartfelt vocal performance).
“Thank you to my team and all my wonderful fans for voting for this back home in Malaysia and around the world. ‘Attention Island’ talks about the dangers of pursuing fame and the limelight if you are not anchored on who you are and not grounded on your heart. So, I am glad my music gets to reach out to the world. Thank you for giving my song a little ‘attention’,” added Heerraa, who is also currently pursuing her undergrad at Harvard University Extension School.
Organized by US-based full-spectrum media company, TasteTV, the 6th Annual California Music Video Awards honors outstanding artists, music videos, film and directors from around the world for their excellent work. Launched a year before YouTube and the video iPod existed, TasteTV is a multi-platform media enterprise around the U.S., Canada and the world with content and programs reaching 2.5 million households.
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Heerraa (on the right) with the winner of ‘Best Feature Music Film or Documentary’, Ashley Kimmet (on the left) for his documentary ‘The Jook’s On You’.
While Southeast Asia bags the Best Female Solo Artist award, Best Male Solo Artist was awarded to European duo Konrad Słoka (Poland) and Adam Barwiński (Germany) for the song, ‘Algorytm’. The “Best Band or Group” Award was awarded to Californian-native American-rock band The Offspring, for their song, ‘Behind Your Walls’, who also won “Coolest Video Effects” and the “This Rocks” categories.
Passionate about her mission to change the world with music, this is the second win for Heerraa’s ‘Attention Island’, receiving “Best Music Video (Bronze)” at the Global Music Awards in San Diego last fall. Congratulations, Heerraa and team, for producing this soulful song and stunning music video. Watch the official music video of Heerraa’s award-winning Attention Island here.
